Social media such as Twitter, Facebook, Pinterest, and Instagram are now not only personal expressions but company branding machines. With the proliferation of this new media, I have identified five sins that create weak impact—unless you are into rewarding stupidly bad behavior. And, they drive me crazy! The dark side of social media might hurt you more than help. Many companies see added stats to follower lists, but do they know that their supposed social media manager is cheating a system instead of engaging people?
There is SEO (Search Engine Optimization) and many techniques to draw people to click to our blogs. But, how do you have a conversation that actually influences and reaches the right people? It is one thing to attract traffic to your blog or social media. You can get people’s attention once. However, that could do more harm than not if your desire is to actually influence thinking. Is your message worth a discussion or simply a click?
Old stories such as “Hansel and Gretel” and “Little Red Riding Hood” were meant to put fear into children. Lessons such as Aesop’s “The Boy Who Cried Wolf” were likely to prevent a child from basically ringing the fire alarm for fun. Fear is a motivator. It works. Fear of losing your job can be leveraged to keep you and your coworkers from offering legitimate grievances and used in turn to add hours and workload without additional compensation. From TV news to Facebook posts about the ending of the world, fear sells and gets our attention. Our fight or flight chemistry is amped to the max. It’s a science and it works.
My blog, Rich Kirkpatrick’s Blog (RKBLOG.com) has been honored as an Editor’s Pick for 2014 in Worship Leader Magazine this month. This recognition is among other worthy bloggers in the online worship community, as well. Here is the full quote from Worship Leader Magazine this month:
Since 2005, Rich Kirkpatrick’s blog has consistently been ranked among the top 50 Christian blogs, that and the fact that he is specifically writing from a worship perspective makes the RK blog a must bookmark. He’s also a beloved faculty at NWLC (so you can tap into his wisdom both online and in person). – Worship Leader Magazine
I know in the title it says this will save you some pain. To be honest, I am in pain. Often, I read status updates or tweets that cause hives or indigestion. Those of us who are Christian’s at times tend to spiritualize banal activity online. How can some of us be so naive to use our social media immaturely, expressing our thoughts like ill-timed flatulence? I cannot answer that, but hope these ten guidelines save pain–for all of our sakes!
I am writing this to my core audience of creative leaders who are faith-based, but any business or non-profit leader can learn from this. If you are tired of being beaten up by all the reasons why you SHOULD do Twitter, then this post is surely for you.
Did you know that Facebook according to CNN Money has apparently “hijacked” your email account. After reading a couple articles, I checked out my personal account and found out that indeed Facebook put the assigned email they gave me as my default without explicitly asking me! What else is Facebook up to? It is best said in Forbes titled article “Facebook’s Lame Attempt To Force Its Email Service On You.” Facebook is like a leaky bucket. You have to keep patching up the holes as new ones always seem to appear. In the past, these have been security issues or your image being used on ads without your knowledge. Or, it is the fact that Facebook a while back began filtering your stream so that only certain people appeared and only certain posts by certain people appeared. Facebook has been known to not inform the user base of these types of changes. All 900,000 of us of course pay attention, right? This social networking site has an agenda. It is to leverage our information for their profit and future profit which is fine by me. We all appreciate the “free” created by the Web 2.0 revolution, but the cost of using the medium requires constant re-learning and evaluation of the opportunity cost we must factor in any Web 2.0 exchange. We must become like a…
All you need to say is simply ‘Yes’ or ‘No’; anything beyond this comes from the evil one – Jesus (Matthew 5:37 NIV) Facebook allows us to post what we love while we stalk the preferences of others. Clothing, sport teams, politicians, and Bible verses flood the status stream. We can “like” a cause and somehow feel altruistic. Social network indeed mobilizes many people, but could it be that the most common attraction to it is our desire for fluid commitment? We can unlike a page, hide a friend’s statuses, and click “maybe” when invited to events. What kind of commitment is that?
Not too long ago I was speaking with a young church planter who had heart as well as ambition. He said to me, “Rich, by now you should have had a couple book publishing deals and more, right?” Really? I discovered the culture of the young, hip church planter that hopes to be that guy. The cool kid. The one with huge twitter following, conference speaking slots, and name recognition. This attitude is nothing new. Young leaders in recent years have seen this as the way to success and into the short list of being cool. Of course, this is not the only motive there. The desire of this church planter was to reach people who no one else could reach. He was good enough to recruit a team of young, energetic leaders. Celebrity, whether we shun it like a hipster to claim humility or embrace it like a narcissist is part of our leadership culture in the American evangelical church. If you are cool, you can reach people. Right? So, why not work at it? I have sat with younger leaders who intimated to me their plans to work on their appearance while others worked on their degrees. They spoke of blogging, branding, and books mixed with business strategies. Churches that need revitalization desire “the next thing” and if you can sell yourself as…
Instagram is an addiction. If you have an iPhone or Droid smart phone you may have already been hooked. Like most social networking apps, Instagram has its rockstars. TransitionPete has led many of us to use the squish technique each day in May. Part of the allure for me is the community in real time. People who also love coffee, food, family, and music love to connect with me. I would love to connect with some of you lurkers, so I dare you to leave your username for Instagram and the favorite subject you photograph. Here is my feed for Instagram (rkweblog).