There is nothing like being physically present with people. No amount of snail mail or online social networking bonds us like a meal, a walk, or chat over a fire pit. Being seen requires proximity. But do we still know what it’s like to be seen?
Silicon Valley is where I grew up and now where I once again reside. We moved almost a year ago but it’s still a bit hard to adjust to a new city. For instance, one thing I miss is the creative culture in LA County. The large number of coffee shops, barber shops, food trucks, and the local vibe reflected the high percentage of creative residents. Many people aspire to be filmmakers, musicians, or the next fashion magnet. I used to drive for Lyft and in my car I had cooks to CEOs that all seemed to embrace the creative culture. Returning to the Bay Area is a bit of a culture shock.
Social media such as Twitter, Facebook, Pinterest, and Instagram are now not only personal expressions but company branding machines. With the proliferation of this new media, I have identified five sins that create weak impact—unless you are into rewarding stupidly bad behavior. And, they drive me crazy! The dark side of social media might hurt you more than help. Many companies see added stats to follower lists, but do they know that their supposed social media manager is cheating a system instead of engaging people?
There is SEO (Search Engine Optimization) and many techniques to draw people to click to our blogs. But, how do you have a conversation that actually influences and reaches the right people? It is one thing to attract traffic to your blog or social media. You can get people’s attention once. However, that could do more harm than not if your desire is to actually influence thinking. Is your message worth a discussion or simply a click?
Old stories such as “Hansel and Gretel” and “Little Red Riding Hood” were meant to put fear into children. Lessons such as Aesop’s “The Boy Who Cried Wolf” were likely to prevent a child from basically ringing the fire alarm for fun. Fear is a motivator. It works. Fear of losing your job can be leveraged to keep you and your coworkers from offering legitimate grievances and used in turn to add hours and workload without additional compensation. From TV news to Facebook posts about the ending of the world, fear sells and gets our attention. Our fight or flight chemistry is amped to the max. It’s a science and it works.