There is SEO (Search Engine Optimization) and many techniques to draw people to click to our blogs. But, how do you have a conversation that actually influences and reaches the right people? It is one thing to attract traffic to your blog or social media. You can get people’s attention once. However, that could do more harm than not if your desire is to actually influence thinking. Is your message worth a discussion or simply a click?
Old stories such as “Hansel and Gretel” and “Little Red Riding Hood” were meant to put fear into children. Lessons such as Aesop’s “The Boy Who Cried Wolf” were likely to prevent a child from basically ringing the fire alarm for fun. Fear is a motivator. It works. Fear of losing your job can be leveraged to keep you and your coworkers from offering legitimate grievances and used in turn to add hours and workload without additional compensation. From TV news to Facebook posts about the ending of the world, fear sells and gets our attention. Our fight or flight chemistry is amped to the max. It’s a science and it works.
I am writing this to my core audience of creative leaders who are faith-based, but any business or non-profit leader can learn from this. If you are tired of being beaten up by all the reasons why you SHOULD do Twitter, then this post is surely for you.
Tonight, I am testing out a cool new feature on my blog: Connect to Facebook! You can comment now with your Facebook login. Simply log in at the sidebar widget to the right and go for it. Please give it a try!
This ad (shown in the picture) has been on my Facebook sidebar. In case you don’t already know, Facebook data-mines your info and spits out ads just like Google search–or similar to that. This one cracks me up! “Get Fit To Preach” with a bald, ripped guy who probably is […]
Somehow the US Army believes that Twitter can be used as a tool for terrorists. I do not buy this out right, but concede that they have a point. Here at CNET you can read the full story: US Amy warns of twittering terrorists. What is your thought: does Twitter […]