church marketing Archives - Rich Kirkpatrick

But we have this treasure in jars of clay to show that this all-surpassing power is from God and not from us. 2 Corinthians 4:7 A person is always a better investment than a technology. [bctt tweet=”A person is always a better investment than a technology.” username=”rkweblog”] My first huge ministry job when I was green as moss on the shady side of a redwood tree, placed me in a megachurch with a brand-new, state-of-the-art worship center. I was the guy who got to break in this beautiful room. The 150-plus light fixtures on the five catwalks at this point had no gels in them and were opened as wide as possible, washing the front church platform in blinding light. The joy of developing a team to aim the lights and design looks for our services, was one of the first tech accomplishments. The other was realizing that the back …

Photo Credit Sophia Louise Creative Commons It was repeated several times in a church staff meeting, so it was nothing new this time. The pastor instructed us to essentially be his “amen corner” during the sermon and exuberant charismatics during the musical time of the service. Laugh, visibly take notes, and clearly “leading” the crowd around you to respond to the platform. Of course, if the staff were lazy slobs and sleeping during the sermon and eye-rolling at the worship leader I might expect a reprimand. But, it was clear the goal was to create a more charismatic response through manipulation rather than instruction. Might the congregation say amen if the sermon was better delivered? Might the church sing louder if they were invited rather than coaxed into it? Authoritarianism Versus Egalitarianism In 2015, a movie called The Experimenter told the story of famous social psychologist Stanley Milgram. His experiments …

church marketing

Humans or Machines – How Much Tech is Too Much Tech?

Hype, Manipulation and Other Unseemly Ministry Tactics