Why write a book about the creative process? Most people think creativity or innovation is something only a few have access to. I believe, with the help from brain scientists, researchers, and creative practitioners, that it’s a process we can learn. In fact, there is proof that we are ALL wired to be creative. What we need is a way to unlock this innate human ability. My book, MINDBLOWN: Unlock Your Creative Genius by Bridging Science and Magic, is finally here and shipping. I wrote this book after my experiences with institutions and leaders that were ill-equipped to guide creative ideas into reality. The focus on results over process fails us. What we need is a framework to allow us to be more human. Learn with me how to be a better person by being more human, which is the same as being more creative! Imagine your, your team or project generating more …
