Church Communications and the Streisand Effect

If you are not familiar with the term “Streisand Effect” and you work in leadership where you certainly deal with church communications you are missing a very important phenomena in our culture today. Barbara Streisand in 2003 sued a photographer in order to ban her coastline home from public exposition on a website about soil erosion. As the story goes, only six downloads of the photo existed, with two downloads of the photo logged by the plaintiff attorney regarding the case in question. Due to the notion of a impending banned photo, the public downloaded the photo 420,000 times within the next month.