I am writing this to my core audience of creative leaders who are faith-based, but any business or non-profit leader can learn from this. If you are tired of being beaten up by all the reasons why you SHOULD do Twitter, then this post is surely for you.
- I know enough interesting people: Sure, if you actually want or need to connect with people who stimulate your thinking and will interact with you Twitter might be your thing. Otherwise, why bother networking with more people than you currently know?
- I don’t need to control my information flow: If you would rather just take media content as it comes to you rather than stream it and express it intentionally then why even consider Twitter? You likely have enough bandwidth and free time to take in information as it comes, not needing to filter things through silly hashtags.
- Enough of the right people already know about me and what I do: If you are famous and your personal branding is massively potent, Twitter could be a waste of time. After all, more people knowing your passions and projects and contributions just is no aide to your enterprise. Right?
- I have nothing to say…really: Yep, you would rather not see your breakfast tweeted to everyone, and your professional contribution and growth both tower to a level that you need not share generously your real-life wisdom. Twitter means you have to give. Why do that?
- I already have everyone’s attention: In the noise of today, you have mastered all by your lonesome self the attention that you need. Why use a tool like Twitter and add your voice to the scene? It’s not like you need people to do what you do, right?
- I believe in broadcast over grass roots: If you think billboards, TV ads, and slick brochures will garner influence, why consider a medium that requires relationships? That is actually more work than you probably want to expend. It is much easier to spend money on marketing than time with people. You “hope” that works, right?
Any other reasons NOT to use Twitter? Please share your thoughts and discuss why you use or don’t use Twitter.