Thinking Backwards: Why? is what we should ask before What? or How?

This 18-minute video was recommended to me today. I have seen it before, but today it actually hit home. The creative tribe thinks backwards and always is asking “why” and conventional wisdom in leadership circles says this is “backwards” in my personal experience. The speaker, Simon Sinek, clearly lays out the “golden circle” which says why, then how, then what exists. When you live in a world that focuses on the what or how, the creative is against the grain. This video from TedxPuget Sound (Sept 2009) gives some logic to the power of the “why” and contrasts how most focus on what they do, keeping why fuzzy.

For conversation, do you think its normal or backwards to start with “why”?

Rich Kirkpatrick

Rich Kirkpatrick

Writer, Speaker, and Musician. Rich Kirkpatrick was recently rated #13 of the “Top 75 Religion Bloggers” by, having also received recognition by Worship Leader Magazine as “Editor’s Choice” for the “Best of the Best” of blogs in 2011, 2014, 2015 and 2016.

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