Could the Super Bowl be the last communal experience we have as Americans? Glen Lovell of the San Jose Mercury News has an interesting article. Super Bowl may be nation’s last shared experience
TIVO, IPOD HAVE CREATED SCORES OF POP CULTURES. Here is a quote:
“As far as entertainment is concerned, the Super Bowl is one of the last communal experiences,” says Robert Thompson, who teaches pop culture at Syracuse University. “In the old days, television was our main delivery system, the glue that held us all together as a culture. Everybody was on the same page, so to speak.
“Now, because everybody’s watching different shows at different times, we have many popular cultures.”
USC’s Boyd has a slightly different take. “The communal experience,” he argues, “hasn’t disappeared so much as it has changed, been transformed. People will TiVo the Super Bowl. They’ll watch the game and fast-forward through the commercials, or fast-forward through the game to get to the commercials. They’ll still watch it, but they’ll choose how they’ll watch it.”
I think that we surely are living in an America with many pop cultures and so-called subcultures. To reach a crowd, you have to deal with this reality. There are no cultural cues that bind or ties us together anymore like in recent memory. If you are younger, there is no memory of a world with three television networks, for instance. Choice is a right.
So, what team are you cheering for!