It seems the door in public circles is opening wider for discourse about faith. Starbucks, a socially liberal company is quoting Rick Warren and his Purpose Driven Life on its cups. Starbucks sees both good business and politics by this move, in my opinion. Here is what USA Today is saying: It will be the first mention of God in the company’s provocative quote campaign, The Way I See It. In 2005, Starbucks is printing 63 quotes from writers, scientists, musicians, athletes, politicians and cultural critics on cups for company-run and licensed locations to carry on the coffeehouse tradition of conversation and debate
Later in the article is this telling quotation from David Halle, director of the LeRoy Neiman Center for the Study of American Society and Culture at the University of California-Los Angeles. “Americans are more accepting of overt religiosity these days, and corporations are good at figuring out how to do it with a light touch, one that’s not going to scare off unbelievers…” Read more of this article: Starbucks stirs things up with a God quote on cups
The Seattle Times has an article about the campaign and controversies related to it: Tempest brews over quotes on Starbucks cups. Baylor University pulled 500 cups from its Starbucks store because of a quote from a homosexual author. (Read more here from Baylors Lariat Online, the Daily Texan and Starbucks Gossip blog).
On one hand we have the heat of political backlash rearing its ugly head and the other we have the simple fact that people really do want to talk about issues of faith. Starbucks is smart enough to address both of these. It is the later of these that mildly offers encouragement about our present culture.