Creatives are the kind of people who make the things that other people see, experience, or consume. If you are a photographer, those wedding pictures will be part of an album and seen by family members in perpetuity. The dish created for a new restaurant might make or break it for that business. A marketing campaign’s written copy could turn the corner–or not. There are no guarantees, regardless of the talent or effort, that a creative’s work will actually succeed as far as the public is concerned. Sometimes, an artist’s genius is never recognized until after his or her death.
Rejection is the expected outcome. Acceptance is the rarity a creative hopes for as a professional in his or her craft. Yes, excellent work is on the cutting room floor more that it will be in the public eye. In fact, sometimes it is an unexpected song that becomes a hit–surprise to the artist as it likely was his least favorite one. In a way, that becomes a face of rejection as well. By the time a creative presents the work, many iterations already exist in both thought and in trial. It may seem like waste, but a lot of bad songs have to be written for one great song.
To create for people is the greatest privilege. And, when you are happy with your effort and it also is appreciated as being useful a point of convergence exists. So, as a creative you know that you have to work in such a way that almost expects rejection rather than disregards it. You learn from it, but are not defined it. Keep at it long enough, you are more likely to succeed in that sweet spot where your work will earn a living, provide a service, and meet a need.
To answer the question, “YES” you have to live with rejection. So, here is the recipe: Keep creating. And, do not stop creating. Create. And, then do it some more. Then, listen to Winston Churchill speeches, and repeat “never give up…” as often as you can. That’s the secret to success in creating. Create.